Top 5 Consumer Finance Apps in Kenya, Q3 2025

The third quarter of 2025 saw notable trends in the performance of the leading consumer finance applications in Kenya. Based on data from Sensor Tower, we observe significant shifts in downloads and active users across various apps.

New KCB Mobile experienced a dramatic rise in downloads, starting at approximately 30.6K in early July and peaking at 104.4K by late September. Active users for the app increased steadily, climbing from 831.6K to a high of 1M towards the end of the quarter.

Equity Mobile maintained a relatively stable download rate throughout the quarter, fluctuating around 18K to 26K weekly. Active users showed a slight increase, beginning at 1.6M and reaching around 1.7M by the end of September.

For Timiza, weekly downloads remained consistent, ranging between 13K and 18K. The app's active users experienced some variation, starting at 139.6K and ending at a peak of 149.5K at the quarter's close.

Co-op Bank App showed an initial spike in downloads, reaching over 21K in late July before stabilizing around 20K in September. Unfortunately, there is no active users data available for this app.

Lastly, I&M OTG Personal KE downloads remained fairly stable, hovering around 6K to 7K weekly. The app saw a consistent increase in active users, growing from 196.7K to 237K by the end of the quarter.

For more detailed insights and data on these apps and others, visit Sensor Tower's platform.